Architecture in Capitalism: Corporations and the Built Environment from McDonald's to the Medici
HISTART / ARCH 215-001
Corporations are sometimes said to be like people: they have heads, and bodies. But unlike people, corporations can extend around the world, absorbing new buyers and sellers, subdividing, splitting, and reconfiguring themselves with astonishing speed and flexibility. Corporations are guided by capital; and like capital, they mutate quickly around economic requirements, or they die. Buildings provide corporations with a "headquarters" or "head office," where architecture emblematizes business identity through branding. Corporate bodies, by contrast, take shape where work is done and goods are sold. In both cases, buildings give faceless financial entities an image—but also a significant capital cost, and a substantial time drag. This course charts corporate development and occupied space in and around buildings and cities throughout the world, moving in reverse chronological order. Six units include: non-place corporations, skyscrapers and the multinational, the City of London since WWII, the birth of the highrise and the American city, colonial corporations across the globe, and early monastic and banking corporations in Europe.
HISTART Distribution Requirements: 3. Early Modern, 4. Modern and Contemporary, C. Asia (includes China, Japan, India, South and Southeast Asia, and the Pacific), D. Europe and the US
Textbooks/Other Materials: none required